our story

Our Story

We believe mobile advertising can and should be better.

Our mission is to make mobile advertising what it should be, immersive and exciting. Mobile advertising shouldn’t be a passive experience still married to print, mobile advertising should lean into the gestures of a mobile device. We see a future where users engage with mobile ads in a meaningful way, where ads can be fulfilling experiences. We’re on a mission to create mobile advertising so compelling you don’t want to close out of it, you prefer to stay.

This is our story:

printing press

sometime in...

1450

Printing press is invented.

Revolutionizes Europe and brings the world into the age of enlightenment. The written word is brought to the common man!

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fish thumbnail

March

2012

Robin Sloan writes the app "Fish" for the iPad.

The intimacy of tapping and literally connecting with the story as you read it was immediately appealing.

What if everyone could make a tappable story?

Fish

by Robin Sloan

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bear girl thumbnail

October

2012

The Tapestry app is launched.

Originally all about the words and pacing, artists soon flocked to our platform, allowing us to nurture the illustrative and visual side of Tapestry.

They shaped and defined the Tapestry of today.

Bear Girl

by Saskia Keultjes

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AdAge thumbnail

June

2013

AdAge Covers GE and Dove's Use of Tapestry.

Both GE and Dove use Tapestry in a way we’d never seen before. AdAge took note and covered the unique use of Tapestry, the first of its kind by a large brand.

The tapestry quickly gathered more than a million likes on GE’s Facebook page.

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tapestry labs thumbnail

August

2014

Tapestry Labs launches!

More and more frequently brands sought us out, interested in using Tapestry to tell their stories.

We saw an opportunity to innovative in the mobile advertising sphere, a place we could set up shop (and home.) So we took it.

Team

Advisory Board